DIXO OnChain
Built on Base | 20 Years Audio Production
Tech Layer for Branded Podcasts
Turn "rented" attention into owned assets. Build identifiable community + first-party data + measurable loyalty. Without changing where people listen.
Branded podcasts usually rent attention for a season and then disappear. We built a tech layer that turns them into permanent assets—owned community, first-party data, measurable loyalty—without changing where people actually listen.
The Problem (What Agencies and Brands Deal With)
- Big budget for one season, but nothing left behind once the campaign ends. No identifiable community. No actionable database. No deep behavioral data.
- Platforms give you aggregate numbers but won't tell you who your best listeners are or how to bring them back.
- Without owned community and data, your podcast is just another line item that's hard to justify against other formats.
How It Works
Your content still goes everywhere—Spotify, Apple, YouTube. The metadata, rewards, and engagement mechanics live on-chain on Base (Coinbase's L2).
Listen where they always do
CTA to participation experience
Claim rewards for actions
Actions recorded on-chain
Redeem for real benefits
Key point: People keep listening where they always do. Base App opens with just an email. You control everything—rules, limits, campaign windows, what rewards unlock (discounts, early access, merch, events, talent experiences).
Example: Wellness Brand Campaign
How a hypothetical campaign would work on DIXO
Traditional Campaign
- •Produce 8-episode podcast series
- •Distribute to all platforms
- •Run paid ads to drive listens
- •Season ends: 50K total plays
- →What you have: Download numbers. No names. No retargeting. Campaign over.
DIXO Campaign
- •Same 8-episode series, same distribution
- •Add token rewards for engagement
- •Offer NFT "Wellness Pass" with perks
- •Season ends: 50K plays + 2,500 identified fans
- →What you have: Owned community. First-party data. Retargetable audience. Reactivation-ready.
Same budget. Same content. Permanent asset.That's the DIXO difference.
Modular Approach (Mix & Match)
Podcast + Rewards (Loyalty 2.0)
Brand tokens earned through actions (finish episode, share, comment) and redeemed for real benefits. Direct impact on retention and re-activation.
First-Party Data (CRM & Insights)
Beyond play counts—identify your most engaged listeners and their actual behavior. Build funnels and remarketing with consent.
Collectibles/NFTs with Utility
Passes that unlock experiences, premium content, or talent access. 100% utility, zero speculation. Example: King Rat holders get 20% IP revenue share.
Creator Coin / Community Currency
Optional tier for projects wanting deep community commitment. Top holders get voting rights, priority access, exclusive perks. For bold brands.
What You Actually Get
Owned Community Database
- Wallet addresses of engaged listeners
- On-chain behavior history
- Segmentation by engagement level
- Exportable for CRM integration
First-Party Data & Analytics
- Who completed episodes (not just started)
- Who shared, commented, participated
- Token redemption patterns
- Real engagement, not vanity metrics
Reactivation Infrastructure
- Built-in communication channel
- Token-gated experiences you control
- Community ready for next campaign
- No need to rebuild from zero
Plus: Full production, smart contracts, Base integration, launch support, and ongoing analytics.
How We Work Together
Discovery Call (30 min)
Understand your client, their goals, and campaign scope. No pitch deck—just conversation.
Custom Proposal (1 week)
Tailored scope, timeline, budget based on your needs. Mix and match our 4 modular layers.
Kickoff & Strategy (2 weeks)
Define token mechanics, NFT utility, and engagement hooks. Co-create the experience.
Production & Build (4-6 weeks)
Content creation, smart contract deployment, Base integration. You handle creative, we handle tech.
Launch & Monitor (Ongoing)
Campaign goes live. Real-time analytics dashboard. Weekly check-ins during active campaign.
Budget
Range: $50K-150K depending on scope.
What you'd spend on Facebook and Google ads in a quarter—but instead of vanishing impressions, you get real KPIs: owned community, behavioral data, measurable loyalty that compounds.
Comparable to quarterly paid media—with permanent results
Timeline
Full season: 2-3 months
Discovery: 1-2 weeks
Production: 4-6 weeks
Launch: 1 week
Walk through a real campaign with us
Why Base
- Minimal fees (pennies, not $50)
- Coinbase backing = trust
- Base App = 50M+ users
- Fast, secure, proven
Be first in Base's 50M+ user ecosystem
Already Working With Leading Agencies
Conversations in progress with innovation teams
US/UK Agencies
• VaynerMedia (Web3-forward)
• Ogilvy Innovation Labs
• R/GA (digital transformation)
• Droga5 (creative excellence)
• Pacific Content (podcast specialists)
LATAM Agencies
• VML México (WPP powerhouse)
• Gut Argentina (Mercado Libre)
• Conill (Toyota Hispanic AOR)
• Sra. Rushmore (Barcelona)
• McCann LATAM
Is your agency on this list? Let's talk before your competitors do.
Questions Agencies Ask
Do listeners need to understand crypto?
No. They listen on Spotify/Apple like always. The Base App opens with just an email—as easy as Venmo. The crypto happens in the background.
What if our audience isn't tech-savvy?
Perfect for you. Base has 50M+ users already, most of them normies. If they can use Spotify, they can claim rewards. We've tested this with non-crypto audiences successfully.
Can we white-label this?
Yes. Everything can be branded as yours—the experience, the tokens, the NFTs. DIXO infrastructure runs in the background.
What happens after the campaign ends?
The community is yours forever. Reactivate them for the next campaign, send updates, offer new perks. You built the list—you keep it.
How do we explain this to clients?
"We're adding a loyalty layer to your podcast. Listeners earn points for engagement and redeem them for real benefits. It lives on blockchain for transparency and portability." That simple.
What's the compliance/legal situation?
Utility tokens (not securities). NFTs as access passes (not investments). We provide guidance, but you'll want your legal team to review based on your jurisdiction.
Can we pilot this with one client first?
Absolutely. Most agencies start with one pilot campaign ($50-75K range) to prove the model, then scale to more clients.
Live Demo Available
For creative + strategy teams • 30 minutes